May 29, 2026
The brand’s highly anticipated electric SUV now has official pricing, performance figures, and configuration details ahead of its launch in the U.S
The brand’s highly anticipated electric SUV now has official pricing, performance figures, and configuration details ahead of its launch in the U.S.
After months of anticipation, Rivian has officially opened the configurator for the upcoming 2027 Rivian R2, giving buyers their first detailed look at pricing, trim levels, available options, and performance specifications. The new electric SUV is positioned as Rivian’s most accessible model yet and is expected to play a major role in expanding the company’s reach beyond the premium EV segment.
With pricing starting below the $50,000 mark and range estimates exceeding 300 miles on higher trims, the R2 enters one of the most competitive areas of the American automotive industry.
Entry-level model breaks the $50,000 barrier
The most affordable version of the Rivian R2 starts at $49,985, including destination charges. This Standard trim arrives in 2027 and comes with a rear-wheel-drive setup as standard. Buyers looking for extra traction can add all-wheel drive for an additional $3,500, bringing the total to $53,485.
Despite being the entry-level variant, Rivian is keeping most of the key features available across the lineup, helping the R2 remain competitive against rivals such as the Tesla Model Y, Hyundai Ioniq 5, and Ford Mustang Mach-E.
Premium trim focuses on range and comfort
The next step in the lineup is the R2 Premium, which starts at $55,485 and is expected to arrive later in 2026. This version features a dual-motor all-wheel-drive system producing approximately 450 horsepower and offers an estimated driving range of 330 miles.
Customers can choose between standard 20-inch wheels or upgrade to 21-inch wheels for an extra $2,000. A lighter interior theme is also available for an additional $1,000.
Additional Premium features include:
- Heated and ventilated front seats
- Premium audio system
- Upgraded lighting elements
- Rear drop glass
- Tow hooks
- Expanded exterior color choices
These upgrades make the Premium trim a strong middle-ground option for buyers who want extra comfort without stepping into the highest price bracket.
Performance version delivers sports-car acceleration
Leading the lineup is the R2 Performance Launch Edition, which starts at $59,485 and will be the first version available to customers.
This model generates an impressive 656 horsepower and 609 lb-ft of torque, allowing it to sprint from 0 to 60 mph in approximately 3.6 seconds.
The Launch Edition package also includes several exclusive features:
- Rivian Autonomy+ driver-assistance system
- Tow package
- Exclusive key design
- Unique Launch Green paint option
- Semi-active suspension
The special Launch Green exterior color remains optional and adds another $2,000 to the final sticker price.
Range remains competitive across higher trims
Both the Premium and Performance models use Rivian’s larger battery pack and are expected to deliver up to 330 miles of range on a full charge.
Charging capability is another major selling point. Rivian estimates the R2 can recharge from 10% to 80% in less than 30 minutes when connected to a compatible DC fast charger. All versions will use the North American Charging Standard (NACS) connector, giving owners access to a growing charging network across the United States.
Designed to attract a much wider audience
Compared with the larger Rivian R1S, the R2 features a smaller footprint and significantly lower pricing. The SUV measures approximately 185.9 inches in length and offers seating for five passengers, while maintaining many of the rugged design elements that helped establish the Rivian brand.
Cargo capacity remains practical for families and outdoor enthusiasts, with nearly 80 cubic feet of storage space available when the rear seats are folded.
The cabin continues Rivian’s minimalist approach and includes a large 15.6-inch touchscreen, over-the-air software updates, integrated navigation, and the company’s latest connected technology platform.
Rivian sees the R2 as its next major growth driver
Industry analysts view the R2 as one of the most important vehicles in Rivian’s history. By lowering the entry price and targeting the heart of the American SUV segment, the company hopes to dramatically increase deliveries over the next several years.
Additional R2 variants are already under development, including potentially more affordable versions and higher-performance models that could expand the lineup further after launch.
With pricing now confirmed and the configurator officially live, Rivian has provided its clearest signal yet that the R2 is ready to become the brand’s first true high-volume electric vehicle in the United States.
